December 11, 2013
Most people would define Facebook as a good example of success. Thousands of programmers and entrepreneurs are dreaming of being the next Facebook.
Facebook’s achilles heel is its one revenue stream, its online advertising. Companies have raced to Facebook to build fan pages, acquire likes, and have an avenue to connect with their audience. Likewise, consumers had a way to stay connected and “in the know” with their favorite brands by simply clicking like.
After a miserable time following their IPO, Facebook has thrown all their attention on their advertising offering. It seemed, to me at least, that they were on their way to providing one of the most valuable outlets of Pay-Per-Click advertising.
Not anymore.read more