Event transportation is a major headache for experiential event planners.
For some unknown reason, the transportation industry has never attached itself to the design and aesthetic aspect of event planning. In the best case scenario you've found a few reliable transportation vendors in specific markets that communicate well and show up on time, but you're still caught hand-holding and coordinating the entire ground transportation program on the event day. In the worst case scenario, you have an event in a new market and you're forced to go back to square-one by researching, calling, and vetting new transportation vendors each time. This is a major problem with event transportation and one that can be fixed.
Watch the video below to learn more.
The Biggest Problem with Event Transportation
The Problem With Event Transportation Explained:
The process for researching, vetting, and choosing transportation vendors is anything but pleasant (in most cases).
Here's how it typically goes:
- Google something along the lines of "minibus service in nyc"
- Land on 7-10 different websites
- 6-8 of the websites aren't helpful in the most basic regard
- Call the remaining two options
- Try to figure out how much it costs
- Try to explain what you're trying to accomplish
- Make a gut decision based on your conversations
- Spend the upcoming weeks triple checking that everything is understood
- On event day your team's time is spent coordinating the ground transportation program
This all boils down to one thing: TIME
Time is your most valuable asset, and most event planners can agree their time is not well spent going through this tumultuous process.
In a perfect world, you wouldn't spend your time researching and coordinating ground transportation. You would spend all of your time focused on other details pertaining directly to your client.
The Solution to the Event Transportation Problem:
We recommend working with professionals that think like you and can provide feedback or suggestions. Your best bet to accomplish is partnering with a Transportation Design & Production Agency. To learn more in detail about what a Transportation Design & Production Agency is click here.
To distill it down, a Transportation Design & Production Agency will sit down with you early in the planning process and design a transportation game plan based on your requirements and aesthetic. They will then go and pull together the perfect mix of their vetted transportation vendors and communicate all of your needs to them. While you're overseeing all the vendors you can rest assured that the transportation is being handled by the most professional on-site coordinators that have your best interests in mind. If you found this helpful or interesting please share it will your colleagues and friends in the event planning industry!
Also to learn more please download our free eBook: 9 Reasons Why Event Transportation Can Be a Nightmare (and how to fix it).
