Gucci Goes Green: Sustainable Sunnies

May 25, 2012

- Posted by Richard Fertig


Italian luxury house Gucci introduces a bio-based line of frames, its bamboo-inspired eyewear being the first ever pair of liquid wood sunglasses. The bio-degradable material combines wood fiber from sustainable forests, lignin from paper-manufacturing, and natural wax. Per PSFK, "Gucci is aiming to brand itself as an environmentally conscience eyewear brand without compromising on quality or luxury."

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