Bottega Veneta: The Initial Initiative

April 24, 2012

- Posted by Richard Fertig


As if Bottega Veneta's luxe leather goods couldn't get any more covetable, they now offer the personalization option best associated with brands like Louis Vuitton and Goyard. Upping the ante, the Initialsinitiative goes one step further and introduces a whole new collection of handwoven shoppers, wallets, cases and belts, designed specifically for the launch of the brand's monogramming service. Loyalists will be happy to see brand continuity in the form of an expectedly unique and rich color palette to their alphabetical choices.

Introduced at a pop-up during Salone del Mobile furniture exhibition in Milan (where buyers could experience the service in person), the customization program is currently available via dedicated microsite. Welcoming users with the Bottega Veneta motto, "When your own initials are enough," the interface allows you to mix, match and preview before you order.


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